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Russia Bakery-Café: A Founder's Named Limit
Three Russian bakery-café founders hit the same cost squeeze. One named his limit and held it. One sold. One died before the question resolved.
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Alena Akhmadullina
She kept her trademark out of a 2010 investor deal that then collapsed entirely — the one asset withheld became a ₽1.1B business.
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UNESCO named George Town's heritage worth protecting in 2008. The listing then displaced 82% of the residents that heritage depended on.
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