
Dezan Shira & Associates
A misspelled surname, $500, and Deng's Southern Tour. Thirty-two years later: 40+ offices, $50M revenue, six crises survived by staying put.
Knowledge-intensive service firms delivering specialized expertise in consulting, legal, accounting, engineering, and other professional domains. These firms build competitive advantage through deep domain expertise, trusted relationships, and reputation-driven client acquisition in high-value B2B markets.

Professional service firms with strong local market positions can scale through geographic expansion, digital delivery models, and productized expertise. Reputation-driven businesses with high client lifetime value create predictable revenue streams and command premium pricing in knowledge-based markets.
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A misspelled surname, $500, and Deng's Southern Tour. Thirty-two years later: 40+ offices, $50M revenue, six crises survived by staying put.
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When Dezan Shira expanded to India and Vietnam in 2008, skeptics called it crazy. A decade later, US-China tensions proved the bet prescient.
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