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~₽10.2B RUB
REVENUE
Resilience Profile
Natura Siberica
A $5,000 soap formula became Russia's top organic brand. Then the founder died without a will—and the fairy tale outlived its storyteller.
Moscow 🇷🇺
Natural Beauty
Skincare and beauty brands leveraging unique botanical ingredients with innovative formulations. These natural cosmetics creators harness potent plant extracts from biodiverse regions, creating effective beauty products that combine traditional herbal knowledge with modern dermatological science.
16 Brands
Botanical Innovation
Unique plant ingredients from biodiverse regions create differentiation in crowded beauty markets. Natural cosmetics offer premium pricing, clean beauty positioning, and ingredients that synthetic alternatives can't replicate—formula protection through geography.
Explore Brands by Location
Interactive map showing brand locations across the Global South. Use proximity search, view regional clusters, and explore nearby brands.
Use arrow keys to pan, plus and minus to zoom. Click markers to view brand details.
Map data © CARTO © OpenStreetMap contributors
Resilient Brands
~₮3.5B MNT
REVENUE
Resilience Profile
Dr. Baatar Brand
Seven Shopify products hide a 500-year medical dynasty — 120+ herbal medicines, 1,300 pharmacies, and Mongolia's highest medical honor.
Ulaanbaatar 🇲🇳
~₮5B MNT
REVENUE
Resilience Profile
Goo
Zero capital, zero connections. A 20-year-old sold 5,000 bath bombs in 90 days and built Mongolia's first organic empire — no outside investors.
Ulaanbaatar 🇲🇳
~₮1.7B MNT
REVENUE
Resilience Profile
Urgana
746 monasteries burned to erase Mongolian traditional medicine. One healing lineage survived in secret. The tenth generation now sells it.
Ulaanbaatar 🇲🇳
~₮1B MNT
REVENUE
Resilience Profile
MonCream
A food mixer and three employees in 1989. Zero revenue by 1992. The nettle shampoo that survived became Mongolia's first cosmetics export.
Ulaanbaatar 🇲🇳
~₮9B MNT
REVENUE
Resilience Profile
Siberi Farm
She left a 161-country cosmetics career to return to a Mongolian farm. Four staff then built a four-country export architecture for 12 markets.
Ulaanbaatar 🇲🇳
~₮17B MNT
REVENUE
Resilience Profile
Lhamour
Twelve days after opening, thieves stole everything. Khulan caught the thief herself, survived three floods, built Mongolia's export leader
Ulaanbaatar 🇲🇳
Profiled Brands
~₮225M MNT
REVENUE
ENARU
Twenty-six products became three. Staff fell from eleven to seven. The pruning produced one of two Mongolian cosmetics with EU registration.
Ulaanbaatar 🇲🇳
~₮7B MNT
REVENUE
Huba Haya
Mongolia's first ISO-certified sea buckthorn factory — German-engineered on Chinggis Khan's winter camp, exporting to five countries.
Ulaanbaatar 🇲🇳
~₮350M MNT
REVENUE
Gilgerem
Fifteen rival brands, one export identity, a Berlin storefront — an English teacher built Mongolia's collective path to European shelves.
Ulaanbaatar 🇲🇳
<₮100M MNT
REVENUE
Gobi Goo
A beautician in the Gobi Desert sources camel milk from herders 216 kilometers away to make cosmetics no coastal competitor can replicate.
Dalanzadgad, Ömnögovi 🇲🇳
<₮700M MNT
REVENUE
Helen Botanical Beauty
Twenty-one products from a mother's kitchen in Ulaanbaatar — priced $4 to $17, invisible online, yet stocked at New York's World Trade Center.
Ulaanbaatar 🇲🇳
Listed Brands
Directory of emerging brands in our research pipeline.
| Brand | Website |
|---|---|
| LaPerla Mongolian | — |
| Monos Cosmetics | — |
| Spirit of Nature | — |
| Uulen | — |
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