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~$45M USD
REVENUE
Resilience Profile
Dezan Shira & Associates
A misspelled surname, $500, and Deng's Southern Tour. Thirty-two years later: 40+ offices, $50M revenue, six crises survived by staying put.
Hong Kong 🇨🇳
Vietnam
Southeast Asia's rising economic powerhouse with 98 million consumers and one of the region's fastest-growing economies, where a dynamic entrepreneurial culture channels ancient craft traditions and a distinctive culinary heritage into founder-led brands with global ambitions.
1 brand
Southeast Asia's Rising Star
Vietnam's three-decade economic transformation has created a generation of ambitious founder-led brands channelling ancient craft traditions into globally competitive products across coffee, food, fashion, and wellness — backed by one of Southeast Asia's most favourable trade alliance frameworks.
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8 min read
The China+1 Moment: Betting on Diversification Before the Crowd
When Dezan Shira expanded to India and Vietnam in 2008, skeptics called it crazy. A decade later, US-China tensions proved the bet prescient.