Markets
Myanmar Southeast Asia's most analytically underserved market: 54 million consumers, proven billion-dollar brand exits, and a founding cohort now at peak succession age โ with no institutional infrastructure in place to capture them.
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Southeast Asia's Hidden Brand Cohort FATF blacklisting, post-coup opacity, and Burmese-script Facebook pages have kept Myanmar's founder-owned brands invisible to institutional capital โ while two precedent transactions prove buyers will pay when they find them.
Population
54M
GDP
$66 billion
Growth
1.0%
Premium Growth
8%
Trade Access for Myanmar Brands
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Tier
Clear
All Brands Resilient Profiled Listed Sector
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Clear
All Attributes Artisanal Excellence Award Winning Crisis-Tested Emerging Voice Founder-Led Founder-Owned Heritage Brand Legacy Dynasty Premium Positioning Regional Icon Second Generation Vertically Integrated Signals
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website: feature.properties.website || '',
tier: feature.properties.arcStatus || 'basic'
}));
this.loading = false;
// Update hero brand count
const heroCount = document.getElementById('hero-brand-count');
if (heroCount) {
const brandWord = this.brands.length === 1 ? 'brand' : 'Brands';
heroCount.innerHTML = this.brands.length + ' ' + brandWord;
}
console.log('Loaded ' + this.brands.length + ' brands for ' + taxonomyType + ': ' + termSlug);
} catch (error) {
console.error('Error loading brand data:', error);
this.brands = [];
this.loading = false;
}
// Initialize filters from URL parameters
const params = new URLSearchParams(window.location.search);
if (params.has('search')) this.search = params.get('search');
if (params.has('country')) this.country = params.get('country');
if (params.has('tier')) this.brandTier = params.get('tier');
if (params.has('website')) this.hasWebsite = params.get('website') === 'true';
// Watch for filter changes and update URL (debounced for search)
let searchTimeout;
this.$watch('search', () => {
clearTimeout(searchTimeout);
searchTimeout = setTimeout(() => this.updateURL(), 300);
});
this.$watch('country', () => this.updateURL());
this.$watch('brandTier', () => this.updateURL());
this.$watch('hasWebsite', () => this.updateURL());
},
updateURL() {
const params = new URLSearchParams();
if (this.search) params.set('search', this.search);
if (this.country) params.set('country', this.country);
if (this.brandTier) params.set('tier', this.brandTier);
if (this.hasWebsite) params.set('website', 'true');
const newURL = params.toString()
? window.location.pathname + '?' + params.toString()
: window.location.pathname;
window.history.pushState({}, '', newURL);
},
get activeFilterCount() {
let count = 0;
if (this.search) count++;
if (this.country) count++;
if (this.brandTier) count++;
if (this.hasWebsite) count++;
return count;
},
get filteredBrands() {
return this.brands.filter(brand => {
const matchesSearch = !this.search || brand.name.toLowerCase().includes(this.search.toLowerCase());
const matchesCountry = !this.country || brand.countryCode === this.country;
const matchesTier = !this.brandTier || brand.tier === this.brandTier;
const matchesWebsite = !this.hasWebsite || brand.website;
return matchesSearch && matchesCountry && matchesTier && matchesWebsite;
});
},
get sortedBrands() {
return [...this.filteredBrands].sort((a, b) => {
let aVal, bVal;
if (this.sortBy === 'founded') {
aVal = a.founded || 0;
bVal = b.founded || 0;
} else if (this.sortBy === 'tier') {
const tierOrder = { 'complete': 3, 'partial': 2, 'basic': 1 };
aVal = tierOrder[a.tier] || 0;
bVal = tierOrder[b.tier] || 0;
} else if (this.sortBy === 'country') {
aVal = a.country || '';
bVal = b.country || '';
} else if (this.sortBy === 'city') {
aVal = a.city || '';
bVal = b.city || '';
} else {
aVal = a.name || '';
bVal = b.name || '';
}
if (this.sortDirection === 'asc') {
return aVal > bVal ? 1 : aVal < bVal ? -1 : 0;
} else {
return aVal < bVal ? 1 : aVal > bVal ? -1 : 0;
}
});
},
get visibleCount() {
return this.filteredBrands.length;
},
get uniqueCountries() {
return [...new Set(this.brands.map(b => b.countryCode).filter(c => c))].sort();
},
getCountryName(code) {
const countryNames = {
'ru': 'Russia',
'cn': 'China',
'mn': 'Mongolia',
'et': 'Ethiopia',
'in': 'India'
};
return countryNames[code] || code.toUpperCase();
},
clearAllFilters() {
this.search = '';
this.country = '';
this.brandTier = '';
this.hasWebsite = false;
},
removeFilter(filterName) {
if (filterName === 'search') this.search = '';
else if (filterName === 'country') this.country = '';
else if (filterName === 'tier') this.brandTier = '';
else if (filterName === 'website') this.hasWebsite = false;
},
sortTable(column) {
if (this.sortBy === column) {
this.sortDirection = this.sortDirection === 'asc' ? 'desc' : 'asc';
} else {
this.sortBy = column;
this.sortDirection = (column === 'founded') ? 'desc' : 'asc';
}
},
downloadCSV() {
const headers = ['Brand', 'City', 'Country', 'Founded', 'Website', 'Tier'];
let csv = headers.join(',') + '\n';
this.sortedBrands.forEach(brand => {
const rowData = [
this.escapeCSV(brand.name),
this.escapeCSV(brand.city || 'โ'),
this.escapeCSV(brand.country || 'โ'),
this.escapeCSV(brand.founded ? String(brand.founded) : 'โ'),
this.escapeCSV(brand.website || 'โ'),
this.escapeCSV(brand.tier)
];
csv += rowData.join(',') + '\n';
});
const blob = new Blob([csv], { type: 'text/csv;charset=utf-8;' });
const link = document.createElement('a');
const url = URL.createObjectURL(blob);
const today = new Date().toISOString().split('T')[0];
let filename = 'myanmar-directory-' + today;
if (this.activeFilterCount > 0) {
filename += '-filtered';
}
filename += '.csv';
link.setAttribute('href', url);
link.setAttribute('download', filename);
link.style.visibility = 'hidden';
document.body.appendChild(link);
link.click();
document.body.removeChild(link);
},
escapeCSV(str) {
if (!str) return '';
const comma = String.fromCharCode(44);
const quote = String.fromCharCode(34);
const newline = String.fromCharCode(10);
if (str.includes(comma) || str.includes(quote) || str.includes(newline)) {
return quote + str.replace(new RegExp(quote, 'g'), quote + quote) + quote;
}
return str;
}
}" class="directory-table-container">
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