$1-9M
REVENUE
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Lhamour
Twelve days after opening, thieves stole everything. Khulan caught the thief at the airport herself, survived three floods, built Mongolia's natural beauty export leader
Ulaanbaatar 🇲🇳
Mongolia
A strategic landlocked nation of 3.4 million consumers between Russia and China, where nomadic heritage meets modern urbanization and growing appetite for premium products driven by natural resource wealth.
1 brand
China's Neighbor Advantage
Resource-rich landlocked market with nomadic heritage and growing consumer sophistication, where founder-led brands in cashmere, traditional foods, and natural products leverage authentic production methods and cultural narratives.
Mongolia’s emerging brand ecosystem combines ancient nomadic heritage with modern export ambitions. Landlocked between Russia and China, this nation of 3.4 million leverages extreme climate conditions (-40°C winters, 250+ sunny days) to produce ingredients with exceptional bioactive concentrations unavailable in temperate climates.
Featured Deep Dive
Mongolia’s Natural Beauty Sector: From Nomadic Traditions to Global Exports - Explore how Mongolia’s $58 million natural beauty industry transforms 2,000+ years of nomadic skincare wisdom—yak milk, sea buckthorn, camel milk—into an EU-backed export cluster growing 21% annually despite 95% import dominance domestically.
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Founder's Journey
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8 min
From Pollution Crisis to Mongolia's Beauty Empire
Columbia graduate with dual master's degrees turned devastating health crisis into Mongolia's largest beauty brand—surviving theft, floods, and COVID-19.