Markets

Kenya

East Africa's commercial hub and a continental leader in mobile finance, with a vibrant founder-owned ecosystem spanning specialty coffee, fashion, and technology-enabled consumer services.

1 brand

East African Hub

East Africa's commercial and innovation hub, where mobile-first infrastructure and a vibrant creative economy power founder-owned brands in specialty coffee, fashion, and technology-enabled consumer services.

Population 56M

GDP $115 billion

Growth 5.5%

Premium Growth 10%

Trade Access for Kenya Brands

Trade accessible

Trade restricted

Explore Brands by Location

Interactive map showing brand locations across the Global South. Use proximity search, view regional clusters, and explore nearby brands.

Resilient Brands

Resilient Brand

ChicKing

A single Deira outlet in 2000 became ~475 across ~45 countries — a halal QSR built for the emerging-market consumer the majors overlooked.

Dubai 🇦🇪

Founded 2000

Founder: A.K. Mansoor

Founder-Controlled · Retail Operator

United Arab Emirates India Malaysia Indonesia South Africa Kenya Ethiopia Pakistan Restaurants Founder-Owned Founder-Led Crisis-Tested Regional Icon

website: feature.properties.website || '', tier: feature.properties.contentTier || 'basic' })); this.loading = false; // Update hero brand count const heroCount = document.getElementById('hero-brand-count'); if (heroCount) { const brandWord = this.brands.length === 1 ? 'brand' : 'Brands'; heroCount.innerHTML = this.brands.length + ' ' + brandWord; } console.log('Loaded ' + this.brands.length + ' brands for ' + taxonomyType + ': ' + termSlug); } catch (error) { console.error('Error loading brand data:', error); this.brands = []; this.loading = false; } // Initialize filters from URL parameters const params = new URLSearchParams(window.location.search); if (params.has('search')) this.search = params.get('search'); if (params.has('country')) this.country = params.get('country'); if (params.has('tier')) this.brandTier = params.get('tier'); if (params.has('website')) this.hasWebsite = params.get('website') === 'true'; // Watch for filter changes and update URL (debounced for search) let searchTimeout; this.$watch('search', () => { clearTimeout(searchTimeout); searchTimeout = setTimeout(() => this.updateURL(), 300); }); this.$watch('country', () => this.updateURL()); this.$watch('brandTier', () => this.updateURL()); this.$watch('hasWebsite', () => this.updateURL()); }, updateURL() { const params = new URLSearchParams(); if (this.search) params.set('search', this.search); if (this.country) params.set('country', this.country); if (this.brandTier) params.set('tier', this.brandTier); if (this.hasWebsite) params.set('website', 'true'); const newURL = params.toString() ? window.location.pathname + '?' + params.toString() : window.location.pathname; window.history.pushState({}, '', newURL); }, get activeFilterCount() { let count = 0; if (this.search) count++; if (this.country) count++; if (this.brandTier) count++; if (this.hasWebsite) count++; return count; }, get filteredBrands() { return this.brands.filter(brand => { const matchesSearch = !this.search || brand.name.toLowerCase().includes(this.search.toLowerCase()); const matchesCountry = !this.country || brand.countryCode === this.country; const matchesTier = !this.brandTier || brand.tier === this.brandTier; const matchesWebsite = !this.hasWebsite || brand.website; return matchesSearch && matchesCountry && matchesTier && matchesWebsite; }); }, get sortedBrands() { return [...this.filteredBrands].sort((a, b) => { let aVal, bVal; if (this.sortBy === 'founded') { aVal = a.founded || 0; bVal = b.founded || 0; } else if (this.sortBy === 'tier') { const tierOrder = { 'complete': 3, 'partial': 2, 'basic': 1 }; aVal = tierOrder[a.tier] || 0; bVal = tierOrder[b.tier] || 0; } else if (this.sortBy === 'country') { aVal = a.country || ''; bVal = b.country || ''; } else if (this.sortBy === 'city') { aVal = a.city || ''; bVal = b.city || ''; } else { aVal = a.name || ''; bVal = b.name || ''; } if (this.sortDirection === 'asc') { return aVal > bVal ? 1 : aVal < bVal ? -1 : 0; } else { return aVal < bVal ? 1 : aVal > bVal ? -1 : 0; } }); }, get visibleCount() { return this.filteredBrands.length; }, get uniqueCountries() { return [...new Set(this.brands.map(b => b.countryCode).filter(c => c))].sort(); }, getCountryName(code) { const countryNames = { 'ru': 'Russia', 'cn': 'China', 'mn': 'Mongolia', 'et': 'Ethiopia', 'in': 'India' }; return countryNames[code] || code.toUpperCase(); }, clearAllFilters() { this.search = ''; this.country = ''; this.brandTier = ''; this.hasWebsite = false; }, removeFilter(filterName) { if (filterName === 'search') this.search = ''; else if (filterName === 'country') this.country = ''; else if (filterName === 'tier') this.brandTier = ''; else if (filterName === 'website') this.hasWebsite = false; }, sortTable(column) { if (this.sortBy === column) { this.sortDirection = this.sortDirection === 'asc' ? 'desc' : 'asc'; } else { this.sortBy = column; this.sortDirection = (column === 'founded') ? 'desc' : 'asc'; } }, downloadCSV() { const headers = ['Brand', 'City', 'Country', 'Founded', 'Website', 'Tier']; let csv = headers.join(',') + '\n'; this.sortedBrands.forEach(brand => { const rowData = [ this.escapeCSV(brand.name), this.escapeCSV(brand.city || '—'), this.escapeCSV(brand.country || '—'), this.escapeCSV(brand.founded ? String(brand.founded) : '—'), this.escapeCSV(brand.website || '—'), this.escapeCSV(brand.tier) ]; csv += rowData.join(',') + '\n'; }); const blob = new Blob([csv], { type: 'text/csv;charset=utf-8;' }); const link = document.createElement('a'); const url = URL.createObjectURL(blob); const today = new Date().toISOString().split('T')[0]; let filename = 'kenya-directory-' + today; if (this.activeFilterCount > 0) { filename += '-filtered'; } filename += '.csv'; link.setAttribute('href', url); link.setAttribute('download', filename); link.style.visibility = 'hidden'; document.body.appendChild(link); link.click(); document.body.removeChild(link); }, escapeCSV(str) { if (!str) return ''; const comma = String.fromCharCode(44); const quote = String.fromCharCode(34); const newline = String.fromCharCode(10); if (str.includes(comma) || str.includes(quote) || str.includes(newline)) { return quote + str.replace(new RegExp(quote, 'g'), quote + quote) + quote; } return str; } }" class="directory-table-container">