
SUGAR Cosmetics
Rejected ₹1 crore after two failures. Third startup reached $500M. Solved what L'Oréal overlooked: makeup for India's diverse skin tones.
Mumbai 🇮🇳
The world's most populous nation with 1.4 billion consumers and explosive middle-class expansion, featuring diverse regional cultures, growing premium segments, and deep appreciation for authentic craftsmanship and heritage brands.

World's fastest-growing major economy with 1.4 billion consumers and vibrant entrepreneurial culture, where founder-led brands in specialty foods, natural products, and traditional crafts leverage regional diversity and expanding middle class.

Rejected ₹1 crore after two failures. Third startup reached $500M. Solved what L'Oréal overlooked: makeup for India's diverse skin tones.
Mumbai 🇮🇳

Two engineers faced 4,500 investor rejections before building SUGAR Cosmetics—now $200M annually proving conviction outpaces capital.
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