Markets

Cuba

A Caribbean island economy with some of the world's most recognised heritage brands in cigars and rum, now cautiously opening to private enterprise. Cuba's founder-owned sector is nascent but growing, as small-business reforms create space for a new generation of entrepreneurs.

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Cuba

Heritage Awakening

Cuba holds some of the world's most valuable heritage brand assets in cigars and rum, while its cautious opening to private enterprise is creating an entirely new founder-owned sector. Cultural soft power and geographic cachet provide latent brand equity of extraordinary potential.

Population 11M
GDP $107 billion
Growth 1.8%
Premium Growth 5%

Trade Access for Cuba Brands

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