$916M
REVENUE
Featured
Perfect Diary
P&G insider who used multinational playbook against them. First Chinese beauty IPO. $4B valuation. Category-creating digital strategy.
Guangzhou
China
The world's second-largest economy with 1.4 billion consumers and rapidly expanding premium segments, where sophisticated digital infrastructure meets growing appetite for authentic Global South brands and cultural products.
1 brand
Scale Meets Innovation
World's largest consumer market with 1.4 billion people and sophisticated digital ecosystem, where founder-led premium brands leverage heritage craftsmanship, regional terroir, and authentic storytelling to differentiate in competitive landscape.
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8 min
How Perfect Diary Captured 20% of China's Beauty Market
Chinese beauty brands doubled market share from 22% to 56% in six years—Perfect Diary's $4B valuation proved Global South beats West on innovation.