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Slavitsa
Slavitsa's head office and larger plant are in Krasnoyarsk, in Siberia, yet since 2015 it has also made ice cream in Naberezhnye Chelny, Tatarstan, replicating its Krasnoyarsk plant there. In 2024 the group's 30,900 tonnes ranked fifth in Russia in the industry rating; in 2025 it held fifth, and the Chelny company filed ₽2,285.3 million in revenue.
A Siberian head office, a Tatarstan plant
A Krasnoyarsk ice-cream seller adds a Tatarstan plant, then ranks fifth nationally.
In 2015 Vadim Sulakov (Вадим Сулаков), the Krasnoyarsk founder of Slavitsa (Славица), set out his plan for Naberezhnye Chelny, where his group had bought premises for a factory. They were designed, he said on record, to produce 40 tonnes of ice cream a day. Chelny would be the brand’s fifth branch; the others were in Krasnoyarsk, Abakan, Novosibirsk and Krasnodar.
Born in Siberia
Slavitsa did not begin in Tatarstan. By Realnoe Vremya’s account, the business started in 1994 as Krais (Крайс), selling ice cream in Krasnoyarsk, in Siberia. Realnoe Vremya, reporting in 2025, describes it as the largest ice-cream seller in eastern Siberia.
The factory came next, although its exact starting point depends on which report one reads. A 2016 Realnoe Vremya article dates the Krasnoyarsk factory company to August 1997; a later report from the same outlet dates the start of production to 2000. The factory adopted the Slavitsa name in May 2003.
Krasnoyarsk is still the base. The Krasnoyarsk factory company is larger than its namesake in Tatarstan, and it houses both the head office and the original plant. It is a separate legal entity from that namesake, and the two file separate accounts.
A Tatarstan plant, built to the same pattern
The move west was gradual. A Slavitsa trading company was registered in Naberezhnye Chelny, in Tatarstan, in October 2013. On 11 March 2015 the plant company followed there, registered with ₽25 million in charter capital held by eight individuals and two companies. That same year, as reported at the time, the group bought 1,330 square metres of premises in the city and kept the Dva Brata (Два брата) brand.
What Slavitsa built in Chelny was a copy of what it already ran at home: the group replicated its Krasnoyarsk plant in the Tatarstan city rather than moving there. Sulakov’s own words at the launch set out the logic: Chelny was to be a branch, one of five.
Chelny, 2016
In 2016 the competition authority (UFAS) ordered 25 Slavitsa kiosks removed from municipal land in Naberezhnye Chelny; the dispute went to court.
The same year the group raised its capacity in both regions, to 720 tonnes a month at the Chelny plant and 1,400 tonnes a month in Krasnoyarsk, by Realnoe Vremya’s figures. Those are capacity figures, not output. The Chelny plant also cleared a regulatory hurdle that year: in 2016, Realnoe Vremya reported, it was the only Tatarstan company on Rosselkhoznadzor’s list of producers approved to export to China. The listing is an approval of eligibility; it is not a record of shipments.
Fifth in the country
By 2024 the group’s ice-cream output had reached 30,900 tonnes, which ranked it fifth in Russia in the Soyuzmoloko dairy union’s industry rating, as published by Dairynews and Interfax. Chelny Kholod (Челны Холод) ranked eighth that year. In 2025 the same rating put Slavitsa’s output at 27,400 tonnes, and it stayed fifth.
The Chelny company’s filed accounts trace the plant’s own trajectory. Revenue rose from ₽1,825.6 million in 2023 to ₽1,997.8 million in 2024 and ₽2,285.3 million in 2025, in nominal rubles. Net profit moved less smoothly: it fell to ₽37.3 million in 2024 from ₽314.0 million the year before, as Chelny-biz reported, then recovered to ₽120.0 million in 2025.
Those are the figures of one legal entity in Tatarstan, not of the group. The larger Krasnoyarsk company filed ₽3.6 billion in revenue for 2025 on its own account. Realnoe Vremya estimates the group’s 2024 revenue at above ₽13 billion, a figure that also covers frozen semi-finished foods and pasta, not ice cream alone.
Ownership, management and the next site
Sulakov’s stake differs from one company to the next. Registry aggregators list Sulakov as the largest individual holder of the Chelny company, with 20.64% in 2026 data. The same aggregators show him with 24.24% of the Krasnoyarsk company since July 2023, while a separate report puts his holding of GK Krais (ГК «Крайс»), the group’s umbrella company, at 47.42% in 2024.
The business those holdings describe is integrated from factory to counter. Slavitsa runs its own plants, regional trading companies and a network of branded kiosks.
Day-to-day leadership of the Chelny plant has changed hands several times. Sulakov ran the Chelny company himself as general director from November 2019 to August 2021, when Gulzira Neyman (Гульзира Нейман) succeeded him. In October 2024 the trading company registered in Chelny in 2013 ceased to exist as a separate entity, absorbed by accession. In December 2024 a manager from the group’s Tula production site replaced Neyman, and since 18 September 2025 the plant has been run by Vladimir Tsygvintsev (Владимир Цыгвинцев), a former chief power engineer.
The newest site on record is in Tatarstan again. In May 2023 the republic’s investment council backed a Slavitsa plant on 5 hectares in the Tura 2.0 industrial park in the Zelenodolsk district, announced at ~₽2 billion ($20M USD) by the Tatarstan Investment Development Agency. In November 2024 Chelny-biz reported the project at ~₽3 billion ($30M USD). Sulakov himself has been general director of the Zelenodolsk-registered Slavitsa company since May 2024.
Researched 30 sources in Russian.