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LaPerla Mongolian
Mongolia's first SLS-free solid shampoo brand — nettle, sea buckthorn, and thyme bars sold at Nomin supermarket and on Amazon US since approximately 2016.
Introduction
LaPerla is a small Mongolian natural beauty brand producing solid shampoo bars and conditioner bars — marketed as Mongolia’s first SLS-free, silicone-free, paraben-free hair care products. Core ingredients are халгай (nettle), чацаргана (sea buckthorn), and ганга (thyme), combined with organic virgin coconut oil, castor oil, cacao butter, peppermint essential oil, and vitamins B5 and E. Products are packaged in recycled paper with luffa plant holders.
Founded approximately 2016 (based on the brand email [email protected]), LaPerla distributes through Nomin supermarket — Mongolia’s major retail chain — as well as Amazon US and MonChoiceGlobal.com, giving it both domestic and international reach unusual for a brand of its size. Pricing at approximately 15,000₮ (~$4–5) per set confirms artisanal positioning.
The brand appeared in peak.mn’s February 2021 article profiling organic Mongolian beauty brands alongside Lhamour and Goo — both confirmed artisanal brands — and maintains an active social media presence (Facebook: laperlamongolia, Instagram: @laperlabrand). The name references the Italian word for pearl (la perla), reflecting a premium positioning distinct from the Italian luxury fashion brand of the same name.
Note: The individual founder has not been identified despite exhaustive multi-language, multi-platform research across 30+ search vectors. This reflects the genuine digital invisibility of a 1–4 person micro-enterprise that sells through third-party marketplaces. The most promising leads for identification are: Bulgan Bowden (MonChoiceGlobal vendor contact), Battsetseg Chagdgaa (Cosmetics Cluster chair), or Mongolia’s domestic business registry.